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      Final Major Project

      Final Major Project

Asian woman is a new application designed to target specific requirements of the South Asian woman and aligned with the Asian Bride magazine. The Asian Woman app will be a sub brand from the Asian Bride Company targeting a larger audience than Asian Bride, and its primary consumer being the 18-25 year old. The application will be a lifestyle app, which will include segments on celebrity gossip, interviews, fashion and beauty. Asian Woman will deliver on covering every element a South Asian female would browse for a app an bringing it to a singular place with interchanging qualities, replacing other applications which only appeal to one element.

 

The Asian Bride magazine is a trusted brand, operating under Chilli Mag Ltd. which is an organisation which other well-known brands amongst the south Asian community.

The application will further enable customers make in app purchases so the

consumer can purchase goods from a brand they trust than those of smaller less

established businesses. The beauty for the user will be that they are on one site and not only can they experience the daily dose of gossip, and other magazine news but also buy the goods being reviewed or advertised to them.

 

Asian Woman will be a platform with a fresh look appealing to a new target base and offer an inviting space for the south Asian woman to browse through with upmost ease. The application not having any competitors in the field which it has been

created for, gives it an edge to exploit and develop users to share and fill the gap of what is currently not on offer to them. As an app developed for this segment group, gives the Asian Woman application an advantage and also pairing up with Asian Bride who have a large amount of consumers under their belt as it stands.

 

Asian Woman will on commencement have a 3 member team, which will include one of management and 2 of media and graphic design skill sets. The brand will also co-exist with Asian Bride and have access to invaluable personnel, contacts and sponsors to utilise. The shared space in offices will allow innovation to foster amongst the teams.

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